Economics

Pricing and profit

Markup, margin, profit, profitability and VAT.

Economics

Gross profit

GP = R − C→
Economics

Profit margin

M = Profit / Revenue × 100%→
Economics

Markup percentage

M = Profit / Cost × 100%→
Economics

Price from cost and markup

P = C(1 + M / 100)→
Economics

Price from target margin

P = C / (1 − M / 100)→
Economics

VAT included in gross amount

VAT = G × r / (100 + r)→
Economics

Add VAT

G = N(1 + r / 100)→
Economics

Return on cost

R = Profit / Cost × 100%→
Economics

Profit from revenue and costs

Π = R − VC − FC→
Economics

Profit from contribution margin

Π = CM − FC→
Economics

Net profit after tax

NP = PBT(1 − t/100)→
Economics

Target profit units from margin

Q = (FC + TP) / CMᵤ→
Economics

Revenue for target profit

R = (FC + TP) / CMR→
Economics

Units for target net profit

Q = (FC + NP/(1 − t/100)) / CMᵤ→
Economics

Price for target profit

P = (FC + TP + VC·Q) / Q→
Economics

Minimum price

Pmin = VC→
Economics

Full cost price

P = C + M→
Economics

Markup on variable cost

N = (P − VC) / VC × 100%→